8/19/2005 10:24

Here are my notes from this morning's keynote at the Blog Business Summit - pretty much in outline form, but there are some good basics here, so I'd rather post them than refine them. If anyone wants clarification, there's likely to be someone else blogging about the keynote this morning in full. Check out the BBS 05 site.

Dean Hachamovich and Robert Scoble – MSFT is betting big on blogs and RSS

Top three takeaways for corporate communicators:

1) Start blogging – what makes a good blogger?
A little bit of a salesman
A little bit of a writer
A little bit of a PR person
A little bit of a legal expert - Especially on IP issues

2) Your blog is step 1 of N
Technology will make things like feeds mainstream for all takers

3) Not all the rules are known

History of activities on the web:
Browse
Search
Subscribe

Subscribe to feeds:
• RSS is just like TCP IP - innovative uses of technology will abound
• Will become mainstream in the browser – showed ie on Vista and GUI
• BBC's subscription rates gaining 30% month/month

Blogs- Industry thought leadership – establish the ‘unvarnished truth'Relationship builder with industry informationWIKI's as community engagement – instead of forums?Get Robert's manifesto (and any guidelines for contributing to channel 9.)

Feeds with contentPodcasting – blogging with audioPhotosVideoCalendar events – integrated into your OutlookContactsDocuments

Lists (MSFT makes extensions available in Creative Commons license. Grab it for your solution)Music, playlistsEvent calendarsDocument librariesWish listsTo-do listsTop 10 lists

Posted by at August 19, 2005 10:24 AM

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