Mobile Websites for Higher Education

If you find this post useful, check out our webinar, Mobile Web: A Crash Course, along with our Higher Education Resources.

It’s more than clear that young people are leading the growth in usage of smartphones and mobile web in North America - 42% of people aged 18-29 go online mainly via mobile phone (eMarketer, 2011). If your target market falls into this age range, as is the case with higher education institutions, neglecting this vital statistic would result in missed opportunities to connect with your key audience.

Marqui's friends at Lakeland College, a progressive, technology-embracing school in Canada, have recognized the incredible value of having a mobile website in the post-secondary education industry. They came to Marqui looking for a full website redesign, along with a brand new mobile website. Using our CMS for Education, Lakeland was able to launch a mobile website engineered with the same functionality and popular features of the full website, but in mobile-friendly format. 

When designing the user experience for the Lakeland mobile website, our team of mobile web specialists were sure to incorporate everything that the multi-tasking, social student of today needs to access on the go, including social media, event calendars, links to student portals, news feed, and a zoomable campus map. Combined with a course fee calculator, registration capabilities, and a job posting page, the essential features of the full site were wrapped up in a compelling icon-driven navigation, in a format compatible with all mobile devices.

Check out some visuals of the mobile website below. It's received some phenomenal traffic so far (mobile website traffic for Lakeland has increased over 200% since the launch in July!). We're proud to have partnered with Lakeland to build this, and encourage all higher education institutions, if they haven't already, to develop a sound mobile web strategy to fully maximize reach in their target markets.



 



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For more info on what Marqui can do for your mobile web presence, check out our tools for Mobile Website Content Management, along with our Mobile Design & Build services.

Posted by Nicole Capelo at September 23, 2011 2:45 PM

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