Michael Kors Valentine's Day Campaign is Multichannel at its Best

In true Valentine's Day spirit, we wanted to share with you today an example of a multichannel marketing campaign that we absolutely love.

Luxury lifestyle brand Michael Kors has recently launched a conversation-starting campaign via social media, email, mobile and e-commerce. The campaign encourages consumers to share what they are "falling in love with" this Valentine's Day, from relationships to vacation destinations to accessories and more. Bridging the gap between social and mobile, Kors began with the #FallingInLoveWith hashtag on Twitter, and followed with the "10 Things Worth Falling In Love With" emails, which feature products and ideas that are also found on Michael Kors' Instagram account and Pinterest board. Facebook posts and blog posts are also thrown in the mix, with in-store displays helping to tie all the channels together.





These kinds of integrated, holistic campaigns really are the wave of the future, and not just for lifestyle or fashion brands either. Even London-based chocolatier Charbonnel et Walker, in partnership with crystal brand Swarovski, has launched a Valentine's Day campaign that spans in-store, ecommerce, social media and email touch points. More than one-dimensional or static, campaigns like these harness the positive and personal experiences associated with holidays like Valentine's Day to drive consumers to purchase.

The great part? Marqui can help bring these types of multichannel campaigns to life, with one platform to manage and measure the success of your campaign. If you want to know more about how Marqui can help with your multichannel marketing, chat with one of our multichannel campaign specialists today.

Have you come across any other inspiring multichannel campaigns for Valentine's Day? Share them here!

Posted by Nicole Capelo at February 13, 2012 10:02 AM

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