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December 13, 2005

Syndicate Keynote: Doc Searls and the branched web

I'm sitting in the keynote address of IDC's Syndicate Conference in San Francisco. Marqui is exhibiting here, and our CEO, Stephen King, will be presenting this morning.

Doc Searls is the conference chair. For those of you who don't know him, he is one of the authors of the Cluetrain Manifesto - one of the oft-cited 'reference books' on the impetus of the blogosphere. He calls it a business book, born on the web, and living on the web.

Doc posed that there's been a split in the web - since Dave Winer came up with the "profound concept" of edit this page. It was profound in 1999 because it allowed people to take a static page and edit it. The branch was born in that concept.

Suddenly there was the static web - highly architected sites that were considered by companies as "real estate." Most web sites are static today.

And there has become the live web - where pages are suddenly living, changing - driven by interactions with human beings. Blogs and wikis and social sites like Flickr are examples of the live web.

People can interact with each other through the web. That is profound.

Posted by at December 13, 2005