November 11, 2005

As marketers, we know how quickly things can change. But these days, the speed of change is accelerating like a Saab - developed by airplane engineers.

(Good fodder for another post - I think that's a brilliant campaign!)

One of our most successful partners, eROI, brought that to my attention with their recently published study of email deliverability and efficiencies.

It shows that email read and click rates are the lowest during the middle of the week and the highest on Sunday and Friday.

Who knew? I've been running under the assumption (and advice from e-marketing pros) that Tuesdays and Wednesdays are the best days to send e-mail. Turns out, they're probably the worst!

And, their study shows, the bigger the list, the less responsive. Which makes sense to me, more targeted lists allow you a more targeted message and offer.

Of course, we believe that managing your own opt-in subscriber list is bound to be the most efficient source of opportunity and revenue for your company, whether you're serving other businesses or consumers in your marketing efforts. We happen to make a solution that helps marketers do that every day. And we're constantly challenged to serve our own prospects in a balanced manner with informative and targeted e-mail messages.

It's great to have a partner like eROI, who not only sells Marqui, but educates us as well. Cheers, Ryan and Dylan and crew!

Posted by at November 11, 2005

Comments

jess email - www.jessica.prblogs.org/

What an interesting study.

To be quite honest, I never thought about it before, probably because I check my email so compulsively throughout the week. I guess it makes sense though. People need to check their emails on Friday to make sure that they're not missing anything before they leave the office for the weekend. I also like to check my email on Sundays because I usually dedicate that day to do absolutely nothing productive, aside from working at my part-time job.

The worst days that you mentioned are the days that I have been sending emails to my committee members about meetings. We meet every other Thursday, and so I thought that I would give them enough notice by sending out a reminder on Tuesday, but if the majority of them aren't checking their email accounts until Friday, I guess it defeats the purpose.

This is definitely something to keep in mind for the future.

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