September 6, 2006

I found a great white paper yesterday from Omniture, one of the big three Web analytics companies. 

(They call themselves 'a leader in online business optimization services' - whatever that is... 
I was grateful their white paper was more clearly written.)

Anyway, it's called Best Practices for Conversion:  The New Engagement Funnel in 7 Steps.  Ok, maybe the title isn't completely clear, but I found it a compelling, instructive guide to enhancing content on your Web site for lead capture and nurturing.  I guess that's the simple phrase for 'Engagement Funnel.'

Since we're always looking for better ways to capture and convert leads to sales for Marqui, I filled out their lead form completely and honestly, and downloaded the paper.  Anyone considering a site refresh will find a nugget of information in the paper. 

For example:

• Use margins to enhance reading comprehension, or leave them out if your goal is to increase reading speed.
  
• Don't write more than 60 characters across - it accelerates reading speed.
  
• Be specific with urgency and test the use of exclamation marks in the copy.
  
• Don't use a generic, "click here." Be specific: if you want them to buy say, "buy now," if they're downloading a resource guide say, "download now."

Considering enhancing your engagement funnel? 

Want to make your Web site more effective in capturing and nurturing leads?  Omniture can give you some best practices to follow.  And Marqui, by the way, can help you implement them.

Posted by at September 6, 2006

Comments

Chad email - www.bankfinancialnews.com/creditreport/

Wow, I didn't think that reading can be improved

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