August 17, 2006

August is a wonderful month to get caught up with the "little things" as a marketer. It's a pretty useless time (in my opinion - especially for a BtoB company) to launch lead generation campaigns or press briefings because everyone is on holiday.

So just like the week between Christmas and New Years Day and most Friday afternoons, it's a great time to enjoy the relative calm and get some things done.

Obviously, we've been busier than usual here at Marqui - what with Tara's departure this week and such.  So while she's out spending this afternoon at Portland's most fabulous spa, I'm trying to catch my breath and do some strategic planning.

The good news? It's a very exciting time for Marqui - and planning is always more fun when you have lots of upcoming news and events to think about.

My favorite planning MO is to shut my door, turn some music up loud, and spend some time observing the world of marketing.  Practically speaking, my planning looks like this:

• I read articles by some of my favorite industry experts
• I surf the Web for ideas from other industries - especially consumer-focused trade pubs - i.e. what are marketers in the beverage industry thinking about these days?
• I explore the blogosphere for popular memes

I guess I'm describing a virtual road trip - top down, music playing, exploring the world of marketing as an observer.

August planning: it's good for the brain and the soul, easy on the wallet.

Posted by at August 17, 2006

Comments

Jean MacDonald email - www.smileonmymac.net/blog

The spa link didn't work, and gave me the uninviting message:

Directory Listing Denied

This Virtual Directory does not allow contents to be listed.

This concerns me, because I think I had one of the owners in my web design class a few years back. :-)

Janet email - www.marqui.com/blog

Maybe you can give them a call and remind them how to repair it!

:-)

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