July 16, 2007

It's certainly been awhile since the last post, but that doesn't mean there hasn't been a flurry of activities. Shar and I have a lot on our plates, but you will see more posts from us in the future. There certainly have been great marketers here before us, so we do have quite the act to follow with regards to their prolific blogging.

Although I have been blogging for many years, I was hesitant in participating in a "corporate" blog. Does it mean I have censor myself, keeping my weird thoughts or rants in check? The team has always encouraged me to blog about anything and everything on here, so we'll see. Besides, I have admin rights to this blog :)

So onto my current random thoughts....

During a seminar today, they touched on the topic of website analytics. This reminded me of all the instances at trade shows when I asked attendees how well their website was performing. Most of them didn't have a clue about their web traffic. So even with great free tools like Google Analytics available today, why do some marketers still neglect their website analytics? I think perhaps it's because they are overloaded with so many stats that they don't know where to begin or what it all really means. Some of them may take a peek at their stats once a month and then just continue on with their other projects.

I think in order to get a lot from your website analytics sometimes it's about measuring trends and as well as thinking outside the box to interpret the stats. I think that's the really interesting, albeit sometimes challenging part.

Posted by at July 16, 2007

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