July 12, 2006

We're pretty proud of our logo here at Marqui. It's different from the logos of most software companies (in terms of size, concept, etc.), and that's exactly what we like about it. I mean, check it out...

Unfortunately, the unusual shape has caused all kinds of interesting problems. It drives our designers crazy trying to fit it into our collateral. Our product development team has had to jump through hoops to incorporate it into the user interface of our software. And when we signed up as an exhibitor for an upcoming tradeshow, the show coordinators couldn't squeeze our logo into the designated exhibitor section on the Web site...so they decided to "fix" it for us...

Lovely, isn't it?

To their credit, the event coordinators swapped out the amputated version with a more acceptable image as soon as I sent them a note.

I must also admit that sometimes the strange shape has actually worked to our advantage since we've received better placement in ads, e-mail promotions, etc.

So what's my point? Well, if you are looking at new logo designs and are considering going a little "outside the box," consider yourself forewarned: people might take some liberties with it.

Of course, we still like our logo. Odd shape and all.

Posted by at July 12, 2006

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