June 19, 2006

A few weeks ago, Janet and I decided to set up Google Analytics on Marqui's corporate Web site. For those of you who aren't familiar with this, it's Google's freebie tool to help folks track Web site activity (e.g., how visitors are getting to a site, what they are doing once they get there, etc.).

Access to Google Analytics is by invite only, but it seems like anyone who signs up gets an invite (eventually). The waiting period seems to be anywhere from two weeks to two months.

Anyway, once we got our invite, the set up actually wasn't that bad; it just involved dropping some code on various Web pages. (Shameless plug: it wasn't bad because we use our own software to manage our Web site. It might be a little trickier depending on what you're using, so you may need to check in with an IT person first. )

Now, we've only had access to the data for a week or so, but already we like what we see. The tool is super easy to use and the whole integration with AdWords seems pretty compelling.

Obviously, we'll have to test this out for a while longer to see how it really compares to other Web analytics products. Stay tuned for more...

(In the meantime, you can sign up for your own Google Analytics invite here.)

Posted by at June 19, 2006

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