June 16, 2006

Indeed... the AMA has a dictionary of 4077 terms, from A-T-R

Definition:  see also: Awareness - Trial - Repeat (seriously! which linked to):

A paradigm consisting of three key steps by the intended user. The steps take the person or firm from a state of ignorance about a new product to the point of product adoption. Awareness (cognition) may be of the product generally, its brand, and one or more of its attributes. Trial means some form of test purchase or use, following upon favorable affect stemming from knowledge regarding the attributes. Repeat means the trial was sufficiently successful to warrant one or more repeat purchases. There are other, similar, paradigms (for example attention, interest, desire, action) but these are not new product specific and do not cover the entire product adoption process.

to zoning

Definition:  zoning - 1. (retailing definition) The regulation of the construction and use of buildings in certain areas of a municipality. 2. (sales definition) A method for scheduling sales calls that divides a territory into areas or zones. The salesperson then makes calls in each zone for a prespecified length of time.

Talk about a language of romance!  A language to compel action!  A language to establish that elusive, emotional connection... 

So, in order to speak the language of marketing, must we speak in paradigms, prespecified lengths, purchase and product attributes?

Sigh.

Posted by at June 16, 2006

Comments

everysandwich email - www.freelancefred.com/blog/

Not necessarily. You can use abbreviations and acronyms, too! (Bonus points if you use them as subject and object in the same sentence, followed by a cliche.)

Janet email - www.marqui.com/blog

You mean like this?

Another FTLA!

We use so many of them, we've defined one for the Three Letter Acronym.

Of course, the F goes without saying.

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