So it's Friday afternoon, and I'm getting ready to go represent Marqui at DM Days in New York (and I LOVE NY!).

Stephen, Tara and I were discussing the marketer's language this week, and it got me thinking:

Is there an 'official' language of marketing, or is it too specialized?  Do we have an accent, depending on whether our focus is on B2B, B2C, ROI, SEM/CPC/SEO, CPM, LCV, DM, EM or ADV? 

Anyone seen a compendium of marketing speak?  Maybe I will google it.

June 16, 2006

The Dream of A Common Language

So it's Friday afternoon, and I'm getting ready to go represent Marqui at DM Days in New York (and I LOVE NY!).

Stephen, Tara and I were discussing the marketer's language this week, and it got me thinking:

Is there an 'official' language of marketing, or is it too specialized?  Do we have an accent, depending on whether our focus is on B2B, B2C, ROI, SEM/CPC/SEO, CPM, LCV, DM, EM or ADV? 

Anyone seen a compendium of marketing speak?  Maybe I will google it.

Posted by at June 16, 2006

Comments

TrackBack Link