June 15, 2006

As I mentioned before, we were fortunate to participate in a blogosphere study conducted by Nora Barnes, PhD. at the University of Massachusetts Dartmouth Center for Marketing Research.  She just posted it yesterday, and I have to say - it's a fabulous report. 

She interviewed and surveyed 74 bloggers, and she says it best in her conclusion:

"The data presented in this study came from the most established and well-known bloggers in their respective fields. They have run their blogs for several years, some more than six years. In the world of the blogoshere that makes these contributors the wise elders. They responded to a simple inquiry that promised to pass on their advice to businesses contemplating entering their world. Seventy-four bloggers responded with candid comments and quantitative data that are rich and clear.

Blogging takes time, commitment, and honesty. In return connections are made that are personal and strong. Blogs are not a fad. They are no longer even an option. Those businesses that choose to remain outside this online conversation, will be sidelined. Eventually they will become extinct."

The beauty of the report are the quotes from the bloggers themselves.  If you're considering blogging for business, this is a strategic "must read." 

Posted by at June 15, 2006

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