CATEGORIES

May 24, 2006

On the Business Blogging Q/A Train One More Time

Q. It seems that blogging is one tool in an overall communications strategy - how/where do i find resources that help to build a client communication strategy?

A. One of the beauties of this brave new world of marketing is that we're all in discovery phase together. And one of the beautiful things about people is that we have an innate desire to help others. As I noted in an earlier post, there is power in community, or shared space.

So, in the spirit of collaboration and sharing information, I often turn to the blogosphere for help. Here are some marketing blogs that we like (and a couple extra, just for fun):

Duct Tape Marketing - John Jantsch provides great advice to small businesses

Lynann Bradbury's Blog - Thoughtful writing on personal leadership and the changing communications model

Diva Marketing Blog - Toby Bloomberg's often irreverent, enjoyable observations of marketing and trends.

Naked Conversations- Shel Israel and Robert Scoble observe the world in their own special ways.

Infectious Greed- I read this blog when I need to feel motivated. I swear, Paul Kedrosky never sleeps. He always makes my brain bend.

If you are lucky enough to have a local AMA or PRSA chapter in your city, check their meetings out for ideas.

Most marketers have friends (school mates, ex-coworkers, etc.) in the business. Ask them what they're doing that's working. One of the nicest things that ever happened to me was to be asked for feedback and advice on a program a friend was about to launch. In turn, I've been able to rely on friends for truthful (often brutal) honesty around campaigns, messaging, etc.

Heck, comment on this blog post with your questions or ideas, and we'll open it up for a larger discussion. Or, if you prefer to stay in stealth mode, send us an e-mail and we'll blog our thoughts. Or you can check out some of our marketing whitepapers here.