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April 26, 2006

Blogospheric Serendipity

Just got home from day one of Direct Media's excellent Client Conference and Co-Op in White Plains, NY (fantastic event, guys - thanks!).

I had to get to my laptop fast so that I could post a note about this extraordinary moment of awesome karmic weirdness on the way home.

Earlier this evening, around 5:15, I'm sitting in the tiny, crowded departure lounge of the White Plains airport.

There's this tall dude standing just across from me in the line-up for the O'Hare flight, and I notice he's wearing one of those great "I'm blogging this" t-shirts.

So naturally I have to go talk to him.

They're already boarding his flight, but I walk over and say "Yeah, well I'm podcasting it".

Laughter. We chat. He asks me what I blog about and I mention that I used to write a lot about PR when I was in that business.

"Oh - do you know Steve Rubel?" he asks.

"Sure, everyone knows Steve," I said.

"He talks about me in his presentations! About the NetFlix PR story," he says.

I think my jaw actually dropped: "You're Mike Kaltschnee!"

I told him how I'd just got through telling a bunch of people his story at the Direct Media event, and how we even wrote about Mike's "Hacking NetFlix" blog in our latest whitepaper.

We swapped cards, Mike ran for his flight.

Unreal.

If you don't know the story of Hacking NetFlix by now, read about it in our "Invisible Marketing" whitepaper - and read Mike's blog too.

It's a small blogosphere after all...

Posted by at April 26, 2006