April 21, 2006

We just put the finishing touches on our latest and greatest whitepaper, "Invisible Marketing: What Every Organization Needs to Know in the Era of Blogs, Social Networks and Web 2.0."

To give you just a brief summary...

The evolution of technology has caused a fundamental power shift in consumer behavior. Thus, businesses that wish to maintain their competitive edge must rethink the way they market in general, and re-align their marketing organizations so that they are more closely connected to -- if not completely intertwined with -- sales, customer support, and other critical business units.

This new approach to marketing, call it "Marketing 2.0," is as much an attitude as it is a set of tools and techniques. This paper offers an introduction to the ideas of Marketing 2.0, grounded in the context of recent technology and marketing history, and provides advice to marketers looking to understand and succeed in the "invisible" domain.

The paper is already getting some good buzz (thank you for the nice feedback, Tom!), so consider checking it out. I apologize in advance for the registration form, but Janet and I really can't help being just a little curious about who is downloading it.

As always, additional feedback is very welcome.

Posted by at April 21, 2006

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