April 12, 2006

I've blogged more than once about wire services such as PR Newswire and Business Wire, and whether or not the benefits outweigh the expense.

For some interesting perspective on how Really Simple Syndication (RSS) might impact the wire services-- or make them obsolete -- see yesterday's post from Steve Rubel.

Bottom line according to Rubel: unless they want to become extinct, the wire services need to get with it and find ways to help journalists/PR pros take advantage of RSS.

Posted by at April 12, 2006

Comments

Dee Rambeau email - http://adventures-in-business-communications.blogsite.com

why is his perspective interesting Tara? What's your perspective?

Tara email - www.marqui.com/blog

What kind of comment is that??? This was just an FYI for those who haven't seen Steve's post, but since you asked...

I happen to agree with Steve that RSS could eventually start cutting into some wire service business because it's quick, easy, free, etc.

However, one thing that people never seem to think of when they rant about press releases dying or wire services going out of business, is the public company angle. Until RSS is formally recognized (e.g., by the SEC) as a legitimate alternative to the major wire services, Business Wire and PR Newswire aren't going to be in much danger.

Happy now, Dee?

Dee Rambeau email - http://adventures-in-business-communications.blogsite.com

As a clam...I value YOUR opinion.

Tara email - www.marqui.com/blog

Yeah, yeah, yeah. Seriously though, shame on me for not including that comment in the original entry. I solemnly swear not to post any more blatant regurgitorial.

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