March 15, 2006

Janet and I had a mid-project status call with the Influencer50 folks last week. They have already sent out the survey and received a healthy response -- 7.5% of the people who received it ended up completing it.

I won't disclose the full results of that survey quite yet (we may end up doing a press release on it later on), but here are just a few tidbits we found interesting:

*83% of respondents said they have already implemented (or plan to implement) some form of marketing automation or campaign management software.
*40% of respondents said they regularly read AdvertisingAge Magazine...whereas only 14% said they regularly read PR Week. (Kind of intriguing given that this particular survey even went to a PR Week subscriber list!)
*Only 15% of respondents said they are planning to attend Ad:Tech Chicago or San Francisco in the next year, whereas 62% said they will attend regional shows such as AMA, BMA, PRSA or DMA events.

If we do decide to issue a press release on the full survey, I will be sure to flag it here.

Next up for the Influencer50 team: more research to determine who the top 50 industry influencers are for Marqui's market.

And BTW, since I know a few of Marqui's competitors like to lurk around this blog...I hope you enjoy these little nuggets of info!

Posted by at March 15, 2006

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