February 27, 2006

Okay, we have more than 40 questions to answer from last week's American Marketing Association presentation. Here's the first batch...

Q. I don't know what RSS is. Can you explain? 
A: RSS stands for really simple syndication or rich site summary (depending on who you ask). It's basically a way to publish information on the Internet. There is a full Marqui whitepaper available on this topic, if you are interested.

Q: What percent of people that go online use RSS?  I understand it is growing, but what is the current percent of people that actually use it?
A: According to Nielsen/NetRatings, about 20 percent of Web traffic now comes from blogs and 11 percent of blog readers use RSS to stay updated.

Q: What does SEO and BEO stand for?
A: SEO = Search Engine Optimization; BEO is Blog Engine Optimization.

Q: What does "backchannel" mean?
A: The term "backchannel" generally refers to online conversations about a topic or -- if it's during a presentation -- the topic and the speaker. Wikipedia has a lengthy explanation here.

Q: What is Six Sigma Marketing? Where can I find more information on it? 
A: This means applying the Six Sigma methodology for measuring defects/improving quality to marketing. I blogged about it a while back and included some links to resources. It was also a big theme at the MOM Symposium, so you might want to check out the site for future events. 

Posted by at February 27, 2006

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