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February 15, 2007

Introducing Marqui Mail - E-mail Marketing and Newsletter Solution

Some of you may have already noticed that when we launched our new Website a month ago, we also had reference to a new product called “Marqui Mail” listed under the Solutions tab. I guess you could say that this was a quiet launch.

Marqui Mail is an affordable, on-demand electronic newsletter and e-mail solution that simplifies communications with existing customers, sales prospects, and the community at large. It was built to accommodate the needs and requests from several customers who wanted the email campaign and newsletter functionality contained within Marqui On-demand, but without the full feature set.

How affordable? Let’s just say that at less than half a cent per e-mail (that’s $0.005), you could have sent out your Valentine’s Day campaign to all your customers and still have money left over for a box of chocolates (assuming of course that you have less than 20,000 customers … more than that, and it would have been a few pennies more).

For those of you who are interested in e-mail marketing (and really, who isn’t), I would encourage you to look at Marketing Sherpa’s E-mail Marketing Survey from late last year. The following excerpt sums it up well:

“…your email department may in the end *drive* Web site development, instead of just linking to already-created Web pages. The email department has to have a heavy hand in the Web design team's ongoing tests and decisions. Email can't be an isolated department down the hall anymore.”

Posted by at February 15, 2007