February 13, 2006

Another interesting question from Marqui's RSS Rx web seminar concerns our neighbor to the north, Microsoft.  We had just discussed the fact that Microsoft was incorporating "web feed" technology (their term for RSS) into every one of their Microsoft Office applications Todd Watson asked:

Q: Will Microsoft's incorporation of RSS potentially create a rift in the standard and lead to a fractionalization of the subscription space (i.e., IE v. Netscape), or do you think it will drive synergy and harmony and, in turn, widespread usage?

A:  I think it will drive synergy and harmony and certainly more widespread usage and adoption because of the sheer number of Microsoft users out in the world.  They're not doing us any favors by 'renaming' RSS to "web feeds," except that it's a better, more friendly way of describing the results of the technology.  People will subscribe to feeds in ways we haven't even anticipated yet. 

That's a promise I know I'll see delivered.
 

Posted by at February 13, 2006

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