January 31, 2006

As I mentioned earlier, Content Week has joined the ranks of tradeshows that don't readily provide Internet access to attendees. Very, very irritating.

That being said, the day kicked off with a solid presentation from Google's Dave Girouard on "content management and user experiences." The presentation was a bit all over the map in terms of content, but I enjoyed his rather humorous list, "The Top 5 Ways to Avoid the New World."

• Restrict publishing to just a few employees
• Require publishers (i.e. employees or other content contributors) to follow strict metadata standards
• Assume if you build it they will come
• Build complex interfaces...and call them "sophisticated"
• When in doubt, restrict access

Not surprisingly, Dave took multiple stabs at tagging, saying it is doomed to fail because it is simply too subjective. After all, how can the average human be trusted to categorize something correctly?

Needless to say, this particular section of the presentation caused some murmuring in the audience, and one attendee flat out challenged Dave to a debate on the topic. (As far as I know, Dave declined the challenge.)

More show feedback later...

Posted by at January 31, 2006

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