January 6, 2006

I know at first blush it sounds like an oxymoron, but unplugging the Internet is all the rage - enabling people to get information anytime, from anywhere.  Once upon a time we were forced to get this information only from our PCs. Suddenly that's so 2004. 

Just look at Yahoo's announcement in USA Today (there's some irony there for a long-term technology veteran - to have USA Today covering a technology announcement) at the Consumer Electronic Show (CES) in Vegas today. 

Promoting free content (it's all about content management, after all) like photos, movie listings, and blogs delivered to your iPod, television, mobile phone, etc. is a major theme I'm seeing everywhere these days. 

So what does that mean for marketers?  Another distribution channel to worry about?  Another technology to learn? 

Actually, there's good news all round. One of the enabling technologies in this shift of content to the 'real world' revolution is RSS, or Really Simple Syndication.  As Tara noted yesterday, Marqui plans to make RSS meaningful to marketers in an upcoming web seminar on January 26.  We invite you to sign up here to join us.

There are many marketing tools out there (Marqui is one of them) that will allow marketers to push content out to the world beyond PCs.  The only thing marketers will really need to worry about  is the quality (oh, that familiar theme!) of what you're delivering.  Let us show you how.

Posted by at January 6, 2006

Comments

Sherri email - bumpesc.prblogs.org/

Since communicating effectively with key audiences is one of your main goals, this is a great idea for your company. Allowing your clients to access their accounts in more locations such as from cell phones and ipods increases communication as well as convenience, creating more pleased clients. This will in turn increase loyalty to Marqui. Sine many of your clients are technology savvy, staying up-to-date with the latest technology is vital for your organization. However, as with all new technology and according to your link to Yahoo's announcement in USA Today, there is a risk that these new devices may be difficult to use or may not all work properly. Yet, i believe this is still a valuable step forward. The more people who take advantage of these devices, the sooner problems will be discovered and corrected, encouraging more people to get "un-plugged." With your idea of introducing RSS, you should take into consideration that there are numerous formats and you must decide which one to use. Overall, i believe that going "unplugged" will please your current clients and attract new ones.

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