2/28/2005 13:43

While digging around BusinessWeek's web site, I came across the publication's blog on marketing and advertising: Brand New Day. It's authored by BusinessWeek's marketing writer, David Kiley.

While Brand New Day doesn't really offer any tips for marketers -- it just seems to poke fun at various campaigns -- it's still a worthwhile read. Recent posts include thoughts on KFC's decision to use Lynyrd Skynyrd's "Sweet Home Alabama" in advertisements, advice for Martha Stewart and criticism about marketing efforts by airlines.

However, it did remind me of a post from Byron not too long ago, pleading for bloggers to include an "About Page" so readers can more easily establish credibility. I'm already familiar with Kiley's work so I knew who he was when I saw the byline, but what about other readers? Or perhaps BusinessWeek is confident that Kiley's position with the publication establishes his credibility? (There is one small sentence on the right saying he covers marketing and advertising for BusinessWeek.)

In any case, seeing Brand New Day made me realize how helpful an About Page really is. We're already making some adjustments to Marqui's World based on feedback from Byron (for instance, you'll notice we've removed that silly calendar) and an About Page will soon appear.

Posted by at February 28, 2005 1:43 PM

Comments

alan herrell - the head lemur email - theheadlemur.typepad.com

Brand New Day is not a blog unless you include sho velware as a criteria.

Let's review. A blog has two critical features.

1. Ease in posting

Bang on the keys and post your stuff

2. Ease in review and commentary.

There is a place for taking a shot at the authors, whether in support or opposition.

Blathering at me such as Brand New Day is exactly why Major Media is having such a hard time. It looks like some guy dressed up in a leisure suit at the end of the bar trying to be hip.

If he wants to be an editorialist, or a pundit, that is all well and good. Calling it a blog is like the letter to the editor section in the newspapers.....

I am not a supplicant nor a second class citizen, especially on the internet. He is not engaging in dialog, he is not a blogger.

Tara email - www.marqui.com

Perhaps I am misinterpreting your response, but I assume you are talking about the apparent lack of a comment field? If this is the case...there is a spot to enter comments, it's just in an unusual place: over on the right in a weird box. Perhaps this is why no one is commenting -- the box is hidden. Or maybe they are being overly zealous in their use of comment moderation...?

alan herrell - the head lemur email - theheadlemur.typepad.com

There are no visible comments like we have here. Not having them removes his writing from consideration as a blog.

The comment box is the 'letter to the editor' meme, and thus reinforces the opinion/punditry characterization.

Blogging is a near realtime 'dialog' medium, where your words are up for discussion, adulation, comment, and debate. Blogging is not for the weak of heart/mind or spirit.

Blogging is first and foremost a dialog medium, enabling folks to speak in the first person, to test ideas and to receive comments. Anything else is not.

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