LinkedIn for Lead Generation: 5 Ways to Get Started

Nov. 10, 2011

Under: Web Marketing Social Media Demand Generation

If you're a B2B company, LinkedIn’s network is the ideal platform to connect your business to over 120 million professionals. Here are five ways you can improve your company’s presence and begin increasing your lead flow.

Use Your Company Profile More Effectively

LinkedIn recently added company status updates which work similarly to Facebook’s Wall feature. It’s now possible to post videos, news articles, industry articles, promotions and many other different kinds of content. These status updates are sent out over your company’s followers' networks, resulting in a vast reach.
Recruit Staff via LinkedIn

Posting jobs and taking applications through LinkedIn helps to raise your company’s profile on the network and allows your company to stay connected with potential employees. For recruiters and talent scouts, the ability to view a candidate’s referrals, recommendations, experience and network is also extremely valuable.
Go Team!

Encourage your company’s employees to complete their LinkedIn profiles as much as possible, follow your company page, and help them list their current position with the correct company name, so that their profile will be listed on your page. You can also power up your blog’s reach by encouraging your employees to connect your company’s blog to their profile through the TypePad BlogLink application.
Start an Invite-Only Group

Joining professionals with common interests related to your company’s field and fostering discussion can help to build relationships and network with a well-targeted audience. Building active groups can also help to develop your organization’s strategy and market knowledge.
Use Ads and Capture Leads

Even though LinkedIn company pages are a great headquarters for your business on LinkedIn, they’re not yet customizable enough to function as effective landing pages. If your company’s goal is to capture a lead from a LinkedIn ad, it’s best to send the visitor to a form that allows them to provide their contact information.