Leveraging the Long Tail keywords in Your B2B Web Marketing Part II

As a follow up to yesterday’s post on what long tail keywords are and why they’re important,  today’s post will give you some of our tips on how you can choose your long tail keywords and how you can leverage them to help your overall web marketing strategy.

How can you choose which long tail keywords to target?

There are many great free tools that you can use to help you choose your keywords, but today we’ll focus on Google’s Keyword Tool because it’s easy to use and feature-rich.

The best way to get started is to open up the keyword tool and start by either searching the few words that you have in mind or you can enter the URL of your website to start bringing up relevant keyword suggestions.

You can choose your advanced options to help target the results that will appear and you can choose either show results for, “Ideas containing my search terms” or “All keyword ideas” to get some other keyword phrases that may be worth considering.

Analyze the results and you’ll be able to see the long tail in action. Some keywords will be searched for much more frequently and because of this will be highly competitive. On the other hand, there are certainly some keywords that are less competitive (you’ll have a better chance of ranking) that are still relevant for your business that still get a fair amount of traffic and there are some that get much too little traffic to bother targeting. Choose your keywords carefully based on these results and you’re on your way to getting started with successful long tail keywords.



How can you leverage your chosen long tail keywords?

There are lots of ways that long tail keywords can be used to help your overall web marketing strategy, but today we’re just going to focus on two important ones.

1. Create lots of content and syndicate it. The more content you create and the wider the variety of the topics, the better your website will rank in search engines. Having a wide range of content helps you improve your chances for ranking for the long tail keywords contained in that content. The second part of this point is to make sure that you’re pushing your content through the many web marketing channels available to you. The more available your content is, the more likely it is to rank well for long tail keywords.
2. Optimize your site for lots of keywords. You don’t have to optimize your website for just a few keywords. While some keywords should have more relevance on your website and in your copy than others, making sure that your website is optimized for long tail keywords can be an important way to drive more traffic to your website. A good way to do this is to use your website’s SEO strategy for your popular keywords and then to use channels like PPC and social media (some social media results now show up in popular search engines) to drive targeted traffic to your website through long tail keywords.

Posted by Amberlie Denny at September 29, 2010 8:00 AM

Comments