Key Highlights from Technorati's State of the Blogosphere 2010

Early this week Jon Sobel from Technorati published their most recent “State of the Blogosphere”  report for 2010. The study, which according to the website, “follow[s] growth and trends in the blogosphere,” includes information on: which brands are embracing social media, traditional media vs. social media, brands working with bloggers etc.

Some highlights for the report include:

• Only 1% of bloggers blog full-time while 21% blog for their own company or organization
• 2/3 of bloggers are male and ¼ of bloggers have a household income of $100,000 or more
• Most bloggers update 2-3 times a week
• 42% of respondents say they blog about brands they love or hate (word of mouth marketing people!)
• 42% of bloggers use social media to follow brands (are you reaching those influencers?)
• 39% of respondents believe that more people will be getting their news and entertainment from blogs than traditional media in the next 5 years
• 72% of bloggers are using twitter to promote their blog content, while 62% use it to share links to interesting content

• Facebook (28%)
• Twitter (26%)
• LinkedIn (4%)
• StumbleUpon (3%)
• Flickr (2%)
• YouTube (2%)

1. Greater industry visibility (64%)
2. Acquired new customers, made sales (58%)
3. Built thought leadership (54%)
4. Asked to speak at conferences (32%)
5. Helped recruit employees (17%)

Posted by Amberlie Denny at November 10, 2010 8:15 AM

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