Is Your Audience Ready To Commit Social Media Suicide?

In a world where thousands of people are calling themselves Social Media Gurus, Ninjas, Jedis, and Rockstars it's hard not to get overwhelmed.  Social media has very much become a part of daily life like eating and sleeping. 

Once upon a time life was as simple as Web 1.0, which was the time of the "download" where people were simply processing information on the web.  Then Web 2.0 brought on the age of the "upload" where everyday people were uploading massive amounts of content to the internet to share.  Well now we are in Web 3.0 which is very much time of "overload!"

As a web marketer it's not enough to just throw content out into the social media world.  Your audience is in "overload" and the only content that will stand out is what is relevant to them.  That being said you should follow these simple steps to ensure your social media voice is heard:

1. Study - Study your market to see where they are on the web
2. Listen - Listen to the conversations your market is having
3. Publish - Publish content that will grab their attention
4. Engage - Discover ways to engage them in their conversations
5. Influence - Influence what they decide to talk about
6. Activate - Activate them to start becoming advocates for your organization

Posted by Randa Codron at September 24, 2010 9:30 AM

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