Is Email Marketing Dead? New Stats on Email Usage

Sep. 09, 2010

Email is dead There’s been a lot of talk lately about whether or not email is becoming less popular (and effective) as a marketing tool with the newer channels like social media being utilized more frequently as part of marketing strategies.

Well a new report by Xobni and Harris Interactive shows that this isn’t the case at all, in fact, we’re still overwhelmed by emails. The report says that of that 2,200 adults surveyed 72% indicated that they check email during their time off and 50% said they check it during their vacation time. Why is this? Because many of the survey respondents felt that they had to ease their workload during the week; they had guilt, fearing that they were going to miss some relevant or important communication; or they said that they had to because they couldn’t handle the volume of emails they received if they didn’t.

While we strongly advocate taking time to unplug to help refresh your energy these statistics definitely show that email is still going strong as a communications and marketing tool (something we’ve believed for a long time). Real-time marketing tools like social media as well as the increasing use of smartphones means that we are staying in-touch online and connected more and it doesn’t looks like email marketing isn’t going anywhere, anytime soon!

If you want to read further information, check out Mashable’s article on the topic, “The Truth about E-mail: We Check it All the Time.”