Is Blippar's augmented reality a threat to QR codes?

London, UK-based app developers Blippar will soon be launching a brilliant platform for garnering pull-based mobile response to ads by with some ultra-cool augmented reality tools.

Instead of using software on a mobile phone to scan a QR code, users will be able to make print advertisements like transit shelters, billboards "come alive" with interactive content. Viewing the ad through their mobile device's camera on Blippar overlays rich dynamic content from the web that can contain games, contests, additional content related to the ad.

Blippar's launch date hasn't been announced yet, but we'll surely be reporting back once we get a chance to try it out. Follow them on Twitter for launch updates. http://twitter.com/blippar


Have a look at the demo video here...

 

Posted by Dan Biggs at May 31, 2011 3:15 PM

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