CATEGORIES

3/28/2005 7:58

Internet Beats Out Magazines; TV Still Reigns Supreme

According to an article I just received via MarketingVOX, the reach of the Internet has passed that of magazines. The full piece reads:

An American Press Institute study showed that the internet's reach continues to grow apace, coming to reach more people than even magazines, according to an AdWeek email. The web reached 51 percent of people in the study, putting it in fourth place and a country mile ahead of fifth place medium magazines, which managed 42 percent reach. Newspapers managed to hang on to 59 percent of respondents, ranking third. Radio ranked second with 73 percent and, not surprisingly, TV ranked first with 94 percent reach. In terms of time spent with the media, TV again ranked first with 272 minutes per day, radio too up 122 minutes, the web 73 minutes and newspapers only 29 minutes. Magazines managed only 19 minutes per day on average.

Of course, this shouldn't come as a surprise to most, but it's still good to see some stats!

Posted by at March 28, 2005 7:58 AM