How to Get More Subscribers for Your Small Business Blog

Jun. 17, 2010

We recently wrote a post on how you can get started with small business blogging and it gave you our tips on how you can start a company blog successfully, but where do you go from there? You’ve got a company blog in place successfully, it’s been launched and you’re ready to celebrate your success, but what are the next steps? Well, without an engaged group of subscribers following your blog it’s not going to be optimized for success, so the next stage of the blogging process is to get more subscribers for your blog.

How do you get more blog subscribers?

Make it easy for them to subscribe to your RSS feed. There are several ways you can make it simple for readers to subscribe: offer email subscriptions, display the RSS icon where people will see it, include a call-to-action like “sign up now.”
Submit your blog’s RSS feed to feed directories. This will help you reach out to potential subscribers who use these directories to locate feeds they’re interested in and would like to follow.
Talk to your readers not at your readers. Posing questions to your readers, or requesting their opinions, can be a great way to interact with your audience and increase your following. Another way to do this is by making sure that when people comment on your posts, you respond quickly. If people think they are being listened to they are more likely to subscribe and return as loyal followers.
Make sure you promote your posts. If you already have a loyal following on different social media sites or newsletter recipients, these are a great resource for new blog subscribers. Make sure that they have a chance to read your posts in the medium that they originally chose to follow you in (post links to them in social media accounts, or keep them updated in your e-newsletter) and then make it easy for them to convert into blog subscribers by providing links to your blog and RSS feed.
Offer consistent quality. Don’t underestimate the power of providing your readers with great content. This may not be the fastest method of garnering more subscribers but it is certainly one of the best ways to create a relevant and loyal following.