How Content Marketing Builds Trust and Engagement

In the following video, Michael Stelzner from SocialMediaExaminer.com interviews C.C Chapman, the co-author of the acclaimed book, Content Rules. In this interview, C.C explains how businesses can use content marketing can help to build trust and relationships with customers.


sme_cc_chapman_v1 from Michael A. Stelzner on Vimeo.

Highlights:

• Content marketing is actually not new, but marketers have recently discovered how valuable it can be.
• When you're creating content, forget about those that fall outside of your target market, and keep focused on the ones that do.
• Content marketing is all about good storytelling - look to "experts" and customers to act as contributors. 
• With the rise of mobile and interactive, content will become more and more focused on "real time".

Posted by Nicole Capelo at January 27, 2012 3:45 PM

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