Google Launches +1 Button

Google's new +1 button, released on July 1st (try it yourself above this post!) is Google's foray into social or "curated" search. Google's description of the +1 button is as a "stamp of approval" for web content. In many ways it's similar to Facebook's "Like" button except that it will have a real effect on search. When the system is sufficiently rolled out, highly recommended web content will be displayed more prominently in Google's organic results.

The launch of this feature will have a deep impact on SEO at least on Google in the next few years - and as I mentioned in my recent webinar, you can expect that Facebook will be hot on the trail with a new social search product soon. To be able to view +1s displayed on Google search results, you need to be logged into your Google account when using the search engine. Here's Google's product demo video.

Posted by Dan Biggs at June 3, 2011 11:15 AM

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