Five Things You Need to Know About Website Design

This is a guest post written by Randa Codron, a Marketing and Communications Specialist for WaterTrax, one of Marqui's SaaS partner companies.

Anyone who has a business online should know that the internet is one of the first place prospects turn when they are evaluating vendors for different products and services and with so many vendors available on the web, first impressions are everything.  Your website needs to catch your visitors attention, convey the integrity of your brand and express the quality and reliability of your business immediately. Having a proper design is an integral aspect of capturing your prospective clients' interest. Whether you are a designer yourself, or your company is in the process of hiring a design firm, here are 5 things that you need to know about effective website designs. 

1. Pretty with Punch
Pretty pictures and designs can be nice to look at, but you need more than that to really grab your website visitors’ attention.  Make sure that your pretty pictures pack a punch, that they don’t just draw on an emotion, but also create a solid connection to your objectives. If you are designing a website, make sure you are creating context for understanding within the overall flow of the content. Your job is to bring it all together.

2. Let It Breathe
Don’t overcrowd your pages with too much “stuff”. Give your headings, your keywords, your callouts and your images enough space to breathe.  

3. Orchestrate a Story
You only have a few moments to capture the attention of your website visitors, but also cater to their intelligence. Tell your story across the page, share the visual cues generously and cleverly in a way that flows and engages your visitor.

4. Ease of Use Drives Consumption
This applies to anything and everything that you do. Make it easy to consume email marketing  and click through thru rates will improve.  Design a website that is easy to use and people will use it. Create a website with simple navigation, visual cues, callouts and so on and visitors will love it. Design with a focus on BEHAVIOR and you’ll be amazed at the results.

5. Nourish Your Imagination
It is too easy to forget how important it is to get out from behind your screen. Go for a walk. Go ride a bike and come back inspired!  Take a moment out of the day to feed your imagination and pass the inspiration on to your website visitors through an engaging  creative site.

Posted by Amberlie Denny at June 28, 2010 8:15 AM

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