10/29/2005 9:36

Steve Broback is speaking to an audience of (mostly marketing) people in Seattle who haven't started blogging yet.

99% of the content in newsreaders are blogs - because of syndication, or RSS. So newsreaders pick up blog content very easily. This is a "non-trivial advantage" to blogs - getting the word from your blog out to newsreaders.

A great question was asked - who ARE all these people who are blogging? There isn't a very good demographic cut of bloggers, but anecdotally (he didn't have a source) he's read that many geeks are blogging - technically proficient people who (more importantly) spend money.

Advantage 1: Syndication is a huge boost. Everyone will be reading syndication soon, Microsoft is building syndication into Windows. Blogs are preferred content providers for syndicators.

Posted by at October 29, 2005 9:36 AM

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