Many of you are already familiar with it,
but LDAP stands for Lightweight Directory Access Protocol. What exactly is it? LDAP refers to a centralized system that automates the management of user data, security and resources. Not sure if your organization has such a system in place? If you are given a single username and password that lets you log on to any computer and software at your workplace, chances are you have an LDAP system. If you’re still not sure, ask someone from your IT department (they’ll love the shop talk!)

You may still be asking yourself: so what? If you’re a larger organization with multiple web management users, segmenting access to certain parts of your website is essential to streamlining the publishing process. It supports collaboration while also maintaining the integrity and security of your web content. However, as you can imagine, it can require a lot of effort and resources from your IT team to manually manage each user’s various sets of credentials (particularly with staff turnovers). That’s where LDAP comes into play.

Your organization may already have users and groups defined in an LDAP system, but it’s of great benefit to have a CMS that can integrate seamlessly with LDAP. Here’s where Marqui fits in: Marqui’s CMS already has a nifty feature that allows you to restrict access to pages, digital assets or even whole folders to user-defined groups. What’s more (drum roll, please)…the next release of Marqui features LDAP integration! With the LDAP integration, users will be able to access restricted sections of your website using the same username and password they use to access other network resources.

The beauty of single sign-on? It eliminates the need for you to maintain user access groups in Marqui while your IT department maintains the same information for the rest of your organization. It also ensures that your users won’t need to remember (yet another!) pesky password. Best of all, once Marqui/LDAP integration is configured by your Account Manager, neither you nor your users will need to do a thing.

Hopefully this helps to demystify the world of LDAP; if you don’t have it yet, you may want to consider it. If you do, be sure to consider those CMS options that are capable of full integration with your LDAP system, like Marqui.

Thanks to everyone who attended our latest webinar, "Cloud CMS: The Best Marketing Investment You Can Make This Year". We had a great group in attendance!

Our hosts, Richard Sharp, VP of Marketing, and Adam Koebel, Product Specialist, provided their thoughts and observations about the current digital marketing and next generation CMS landscape.

Here are some highlights from the webinar:

•  The web is complex and fragmented – yet, integrating tactics is crucial to proving ROI.
•  With traditional web tools, control of web content rested with a legacy CMS, IT or an agency. The next generation of CMS is agile, flexible and marketing-enabled.
•  Next generation CMS allows for a lead’s successful journey through multiple touchpoints.
•  CMS tools and tactics provide measurable returns for your business, improving lead engagement, capture, nurture, qualification and closing.

If you’d like to know more about Cloud CMS or next generation content management, check out the full webinar here. Also, stay tuned for the next webinar in our series, coming soon!