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Web Marketing Blog

Marqui's Web Marketing Blog is brought to you by our marketing and consulting team to share ideas, best practices and trends from the world of web marketing. We aim to cover a broad array of topics relating to web marketing including content management, conversion optimization, SEO, email marketing and lead nurturing.

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Webinar Recap – Mobile Web: A Crash Course

Jul. 26, 2011

Thanks to everyone who attended our latest webinar, “Mobile Web: A Crash Course”. We had a great turnout! 

Our hosts, Richard Sharp, VP of Marketing, and Dan Biggs, Digital Strategist from Station X Communications, provided their thoughts and observations about the impact of mobile on the web.

Here are some highlights from the webinar:

  •  The potential user base for mobile sites is growing exponentially
      •   For example, in Canada, 60% of the population is a mobile user, and in the U.S, the number jumps to 77%. In the U.S, there is a 14% per year projected growth of mobile users until 2015.
  •   Mobile browsers have specific needs and advantages, and mobile websites need to be designed with these in mind
  •   Mobile apps may or may not be the best solution for your business, depending on your objectives
  •   Managing content for your websites and mobile websites is much easier from a single platform

If you’d like to know more about mobile web, check out the full webinar here. Stay tuned for the next mobile webinar, coming in September!

We also had a question from Liliana about mobile statistics for EMEA. We hope these graphs help, Liliana!

Mobile Users in Europe

 

            


















Mobile Market in Europe




















Mobille Users in Africa and Middle East