A Social Strategy Research Report Highlights the Challenges Social Media Poses

A recent report released by the Altimeter Group called, “Career Path of the Corporate Social Media Strategist,” analyzes the role of social media influencers in enterprise-level organizations around the world. The study, which gives quantitative and qualitative data on the state of social media usage today, as well as key suggestions for leveraging social media in large organizations, also gives some powerful insight into the challenges facing social media strategists today.

In the report, the author, Jeremiah Owyang,  points out the six major issues that the research showed social media strategies face including: friction from internal culture and lack of education which thwart progress, providing real ROI, difficulties of serving entire enterprises with few resources and the struggle to keep up with ever-changing technologies. We’re sure that most social media users have faced problems like this in the past, and the report, one of the first on this subject matter that we’ve seen, gives some good suggestions on how to deal with these issues and work past them.

Many of the points in the report won’t be a surprise to those of us who actually use social media in a business setting regularly, but, having some factual evidence that those problems exist and viewing some real statistics on the situation can help you to frame up your social media strategies in your own business. It’s worth taking a look at if you’re facing any of the problems that Owyang mentions in the report, especially if you’re having difficulties expressing the issues and the need for further support/resources to your management team. If not, and you’re one of the luck few who has significant social media support within your organization and a management team who just “get it,” then the report won’t have as much to offer you.

Posted by Amberlie Denny at November 25, 2010 8:00 AM

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