Here at Marqui we have a major pet peeve.

We hate seeing this on forms:




Using a plain, grey submit button isn't a best practice on web forms. We firmly believe that your form buttons shouldn't be seen as an afterthought but as another method to help you convert your visitors into leads. No matter what the end-result of your form is, you're working to get your visitors to give you their information and your buttons can be an effective way to convince them to do this.

We don't want to see any more buttons like the one above, so, to give you some inspiration for what you could be doing instead, we've searched through hundreds of B2B websites and located 80 of the best form buttons we could find.

We hope you find these examples helpful, and that they inspire you to go an make your buttons more effective!

Web Forms are likely the primary way you capture leads on your website. Forms enable information entry for prospect engagement and they can help you prioritize and score leads, and get permission to continue dialogue with a visitor.

When it comes to form design, creativity is important, but it is also necessary to implement common best practices so that your forms have greater usability and functionality to help motivate your visitors to register (the goal of any form).

Here’s a list of some of our top form design best practices to help you create fool-proof forms:   

• Don’t be ambiguous. It is important that your visitors understand what information you’re asking for. Clear descriptors of what you want should be visible next to every section of your form. If your visitors are confused they most likely won't fill in your form.
• Do be consistent. Have a regular form design across all the forms present on your site, especially if you require visitors to fill out multiple forms in one visit. Ensuring that your typography, design and input controls are uniform, makes your forms easier to understand and use.
• Group related data. Organizing similar data into groups helps to give the form a cohesive feel and helps visitors fill out the form faster.

• Make sure you emphasize error location. Have you ever had the experience of filling out a form, getting to the end, submitting it and then having an unclear error message? You know you’ve made a mistake but you have no idea where it is. Are you really going to go back and refill the entire form using a trial and error method? Not likely.
• Use colors correctly. Some colors have universal meanings (for example,  red usually means error) and emphasizing them can help make forms clearer for those who have certain disabilities or other limitations like age, language and computer knowledge.

• Be concise and keep information user-friendly. Visitor-centric copy on your forms, reduces confusion that can arise when they try to fill out your forms.
• Be flexible on how data can be entered. Nothing is more frustrating than not knowing how to enter the information you are requested to give. Some sections of a form call for drop-down menus and some for text boxes etc. Test and see which formats work best for each section of your form. 
• Make required/optional fields clear. In general, it is better to only ask for required information and skip the “optional” fields altogether. Having said that, if you decide to use optional fields, make sure that the required fields are clearly labeled so hurried visitors aren't put off by long forms.
• Communicate your privacy policy. It isn't necessary to have a link to your organization's privacy policy on a form, but it can help increase your visitors' trust in your company. No one will want to give you their personal information if they don't trust you.

• Be explicit about your forms' value proposition. People want to know what they are going to get after they fill out your form. They want a reason to give you their information, make sure you provide them with one!
• Include standout buttons. Buttons should be the focal point of the form. Your buttons should be large, colorful and should clearly state an appealing call-to-action which visitors will see and choose to act on.

Forms are one of the most important factors in your demand generation strategy. Making some simple improvements to your forms, like the ones listed above, can have a huge effect on your conversion rates, and can help you get more qualified leads to your sales team.