8 SEO-Friendly Content Mistakes You May be Making

Search Engine Optimization (SEO) is one of the best opportunities that companies have to generate high quality leads for their sales teams. Unfortunately, many organizations are committing one (or many) of these common mistakes without even realizing it.

1. Not using keywords that are relevant to your target audience. Many marketers, when choosing keywords, make the mistake of optimizing their website based on keywords they think are important, and not looking at keywords from their customers’ perspective. Your website visitors are the ones searching for your site; make sure your website is optimized for the keywords they will be using.
2. Content isn’t reachable by search engines. Sometimes websites rank poorly because their content can’t be crawled by search engines. This often happens when websites focus on design elements, rather than website usability. For instance, we often find websites that use flash for navigation elements a method that search engines can't read, which makes it difficult for search engines to index elements and pages of  your website.
3. Not keeping your content fresh. Continually adding new content, gives both search engines, and potential customers a reason to return to your website. Having a business blog is a great way to do this. A company blog can help to ensure you are generating fresh content on a regular basis and can help with your long-tail SEO strategy as well. 
4. Making search engines happy before your customers. While it is important to have your relevant keywords prominent in the body copy of each page, don’t let your overall message suffer as a result. Having overly high keyword density (often called keyword stuffing) on your pages can make your copy seem mechanical and can discourage readers who are looking for interesting, compelling content. 
5. Not optimizing your content and anchor text with keywords. Remember, the way people find your site is by search for keywords and phrases that are relevant to them. You need to be sure you’re optimizing your website with title tags, headings, paragraph titles, body copy, anchor text for links and image alt text that have your keywords in them. 
6. Not monitoring popular content. Tracking the interactions that your visitors have with your content is a crucial aspect of a SEO-friendly content strategy because it can give you insight into which content is searched and found most frequently. When you use this information it can help you to adjust your optimization methods for the best results.
7. Using generic URLs. If you’re using a web content management system (WCMS), it should give you the capability to create SEO-friendly URLs that include the keywords which you’ve determined are relevant to your web page. If your WCMS is automatically generating URLs then you are missing out on a great SEO opportunity.
8. Ignoring meta tags. While meta tags may not hold the same relevance that they once did in the SEO industry, they are still an important aspect of your strategy because they inform web crawlers about the content of your web page.

Posted by Amberlie Denny at May 25, 2010 2:30 PM

Comments

bay area web design

Yes, These are big mistake which we mostly ignore. But to achieve the good results we need to concentrate on each and every thing.