7 Types of Blog Content Readers Love to Link to

Getting people to link back to your website's content, should be an essential aspect of your organization's SEO strategy, and one of the best ways to encourage your blog readers to take the time to link to your blog or website, is to create engaging content that people like to read and want to share. While creating appealing content is never and easy task, you can make the task of getting back links a little easier by creating content that is popular with a wide range of readers.

What are some of the favorite types of content for readers to link back to?

1. Statistics, graphs and infographics. Readers love industry statistics, especially if they are surprising, useful for benchmarking and even better, if they're presented in an appealing graphic format.
2. A collection of links and resources. This is a good way for your readers to get all the educational information they need on a topic in one easily accessible place. Rather than having to find the individual links themselves, you've published them all in one location, established yourself as an educational resource. Posts like this a two for one deal, since the reader only has to provide one link, but ends up linking to multiple resources at once.
3. Reviews of design elements. These posts are often easy for your readers to absorb and share. Commenting on visual and design elements of different websites or social media profiles, for instance,  and providing examples of these elements create posts with excellent visual appeal and ease-of-consumption.
4. "Top" numbered lists. These lists don't actually have to be for the number 10. Any kind of list that purports to name the "top" factors for any given topic is often appealing to a wide range of readers. 
5. Videos. Videos are an interesting, engaging way to spice up your blog posts. Videos are a great alternative to written content, and whether the videos are your own creations, or selected by you from YouTube, Vimeo or another video sharing site for their educational or informative nature, people love to share this type of content with their friends, followers and business colleagues as a way to break up the written content the consume throughout the day. 
6. Special offers. People love free stuff. Whether your offer is for complementary content or resources or promotions of your products or services, often people are more than willing to link back to your content  if someone has an opportunity  to get a deal out of it.
7. Interviews with industry thought leaders. Every industry and company, whether B2B or B2C, has thought leaders, professionals who have innovative, maybe even groundbreaking ideas, and who share and promote these ideas for the betterment of their chosen industry. Interviewing the people recognized as thought leaders in your space is a great way to encourage linking, as well as to increase the credibility of the rest of your content, which can encourage linking in the future.

Posted by Amberlie Denny at July 27, 2010 8:00 AM

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