5 Ways to Keep Your Sales Hot this Summer

Jul. 01, 2010

Hot Lead Generation In honor of Canada Day, and the beginning of what will hopefully be a beautiful summer, we’ve put together some of our best tips on how you can keep your sales pipeline full in the slow, hot months. Often, during the summer, many B2B businesses find that their lead generation beings to lag. Fewer consumers during the summer months leads to less demand which in turn makes many marketer’s lead generation tactics less effective. So--how can you keep your organizations sales up this summer?

Build relationships. A great way keep your sales up during the summer is to focus on developing relationships with your house list. This allows you to spend marketing time and budget renewing relationships with people you already know, who are already interested in what you have to say. This is a good opportunity to start a lead nurturing program. Don’t just stay in touch with current customers and prospects, but grow those relationships to see if you can upsell to your existing base.
Revive old leads. Summer is the perfect time to create a campaign to drive older leads which have lost interest back to your website and to restart conversations that have fizzled over the last year.
Get better at selling. When business is slow, your sales teams have the chance to re-learn best practices for selling and to refresh their skills and tactics. When there are less sales opportunities and prospects it’s important that you are using the best selling tactics out there to connect with your leads.
Use seasonal promotions. By starting summer promotions, you can reach out to the businesses that are still looking for product and services like the ones you sell. While there may not be as many consumers available to you during the summer, this can certainly help you drive the ones that are out there to your site.
Optimize your landing pages and calls-to-action. While this is an important tip year-round, the relative downtown during the summer is a good time to do a complete overhaul. When there are fewer customers it’s more important than ever to ensure that you are getting the most conversions you can.