5 Ways Marketing Automation Platforms can help Your Demand Generation

Marketing automation tools can help your marketing department in many different ways, but one of the biggest is with their demand generation. Automating things like lead scoring and drip marketing can help your marketers to create demand and effectively nurture leads, while at the same time being able to focus their energy on other revenue-generating tasks.

How can a marketing automation platform help your demand generation?

1. Capture more qualified leads through your website. Marketing automation tools allow you to optimize (and usually test) your landing pages and forms.  This helps you to increase your website conversion rates and capture more leads.
2. Drip Email Marketing. Automating your lead nurturing activities can help you to ensure that no leads are forgotten. Using drip email campaigns can help you stay front of mind with customers and push them through the buying cycle. 
3. Lead Scoring. Tools that can automatically score and qualify leads, makes it easier for your sales team to be more effective. By spending their time only following up on leads which have reached a certain qualifying threshold, sales reduces their time spent interacting with leads not ready to purchase. 
4. Minimize Lead Leakage. Most marketing automation tools should integrated with a CRM system to ensure that all new leads are automatically entered for sales to follow up on, rather than depending on sales and marketing to coordinate on entering leads into the CRM system. 
5. Better allocation of marketing time and resources. Rather than having your marketing team spending time doing these tasks by hand, using multiple technologies, you can automate these processes, allowing marketing to spend their time on other revenue-generating tasks that require their attention.

Posted by Amberlie Denny at September 27, 2010 8:00 AM

Comments