5 Marketing Lessons learned from the World Cup 2010

The World Cup 2010 is over, and there is no doubt that it was a marketing (especially a social media) success. We mentioned in a previous post, how FIFA used the web, and social media to promote the World Cup and looking back on the entire course of the event, we can all learn a little bit about marketing from the beautiful game.

1. There is no replay. At the end of the day, the marketing decisions you make stand. If a bad call is made, if a strategy fails, you live with your mistakes and keep on playing the game. 
2. Take your team to your fans. Creating personality for your brand is key to having a successful online presence,  like football teams did during the World Cup by having individual Twitter accounts for each team.  Help people get to know your team and your brand to help build a fan base.
3. If everyone isn’t on the same page, you lose. Making sure that your entire team is familiar with your marketing strategy  can help ensure that your team is successful. A fragmented internal marketing strategy can have a somewhat stunning failure rate, much like the way that internal strife brought down the French team during the World Cup.   
4. Understand how to accept a loss and rethink your game plan. No one likes to lose. Having said that, there will inevitably be losses for every team and accepting the losses, learning from your mistakes and improving your game plan are essential to moving on to win in the future. 
5. Celebrate your wins and your key players.  Celebrating your wins for your team and fans is important. Just as in soccer when players dance, run, jump around and land in dog piles celebrating a win, and the team players that made that win possible, congratulating your team is an excellent way to solidify relationships and build trust, within your organization and with your fans. 

Posted by Amberlie Denny at July 15, 2010 8:00 AM

Comments