4 Ways to Promote Your B2B Blog and Get More Traffic

Okay, so you have a company blog and you’ve been getting some traffic, but not enough to justify your blogging efforts. Well, you’re not the only ones, this is a common problem and it can be solved with a simple fix: proper promotion.

How can you promote your blog to effectively drive more traffic?

1. Use social media. Syndicating your blog’s content through social media is an important way to make sure that your content is getting spread as widely as possible. The more people who have access to your content, the more people that are likely to come back for more in the future.
2. Get some great guest bloggers. This isn’t always the easiest thing to do, but, getting some relevant or influential bloggers in your space to write a post for you and then promote their post on their own blog is one of the best ways to drive relevant traffic to your blog. 
3. Submit your blog’s RSS feed to feed directories. Many people who read blogs through RSS feeds will search for relevant blogs in RSS feed directories. If you submit your RSS feed to as many as you can (some are free, some are paid, and some have fairly strict submission rules) then you increase the pool of people who will find your blog. 
4. Create posts that people want to link to. Ever heard of link baiting? Well, it’s an essential tactic for promoting your blog and driving targeted traffic. Link baiting is when you create content that readers like to link to because it is highly quality, interesting, entertaining, and relevant. If you want to learn more about how you can get more inbound links to your blog read our post on, “7 Types of Blog Content Readers Love to Link To.”
5. Make sure your blog is visible on your website. If you don’t promote your blog on your own website, that is the biggest mistake you can make. Make sure you blog is clearly visible from your homepage and easy to access.

Posted by Amberlie Denny at September 2, 2010 8:00 AM

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