4 Things Social Media Marketers can Learn from Halloween

With Halloween swiftly approaching we thought it would be a fun idea to share with you some of the marketing lessons that we’ve learned from years of trick or treating.

1. You need to give things away (and they better be good). When it comes to social media, it’s all about valuable content and what you can provide your target audience with. As kids, we all knew that house on the street that gave away toothbrushes, or pencils or some other unwanted Halloween “treat.” Social media success is usually directly related to the resources, educational information and freebies you give your followers and friends. If you’re giving away things that people don’t want, believe us, they’re going to leave and head to the businesses that have the best “treats.”
2. Take part and people will love you. In general, most people like to see organizations and employees really get into the spirit of social media. Just like Halloween, where everyone loves the people with the best costumes, and most decorated houses, your social media connections like to see people who are passionate and excited about what they’re doing. 
3. If you want people to come to you, give them a reason. Just existing in the social media sphere isn’t going to get you very far. If you want followers to come to you, you need to show them that you’re an active participant in social media. The houses with the best traffic on Halloween are always the ones with the most decorations, the ones with the windows lit and the ones where people can see that the people who live within genuinely want those trick-or-treaters at their door rather than their neighbors'.
4. Show some personality. One of the biggest benefits of social media is that companies that take part are able to show their human side. It’s a much more personal medium than those that have gone before and it allows people to communicate their personality to their friends. Just like a Halloween costume can give you some insight into an individual’s sense of humor, likes or dislikes and general tastes, an effective social media account is personal, and gives your followers something to relate to.

Posted by Amberlie Denny at October 26, 2010 12:45 PM

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