3 Ways You may be Sabotaging Your B2B Website

Sep. 22, 2010

Are you sabotaging your website without realizing it? There are some big (and unfortunately, common) website mistakes that we see that we would like to help make you aware of and hopefully eliminate all together!

Doing an unnecessary redesign. There are lots of strong reasons to do a redesign, but there are alost many bad ones. Before jumping into a complete overhaul of your website, it’s important to make sure you’re doing it for the right reasons (and because you’re bored with your current site isn’t a good reason). Just because you look at your website everyday certainly doesn’t mean that your visitors do, so it is important to look at your site through the eyes of a first time visitor and see if your site still come up lacking. If you’re trying to decide whether or not to do a website redesign, why not check out our blog post with some good reasons to redesign your website.
Not using web analytics. If your business has a website, then it should also have website analytics in place. If you’re not monitoring the success of your online marketing efforts, then you can’t be sure what’s working and what isn’t, and you’re certainly not giving yourself the best opportunity you can to succeed on the web. If you don’t currently have any web analytics in place we suggest checking out our post on, “Getting Started with Web Analytics," or viewing our recorded webinar, “Web Analytics 101.”
Assuming that as long as it’s there, it will be seen. This is a big mistake that we see quite often. Just because you have a corporate website built definitely doesn’t mean that you will actually get traffic to arrive at it unless you’re actively promoting it. How can you do that? First things first, implement a solid SEO strategy and start getting involved in blogging (if you’re not already) and other social media. These certainly aren’t the only ways to increase traffic to your website, but they are some of the quickest fixes. If you want to learn more about increasing your website’s traffic, you might like to attend our upcoming webinar, “How to Turn Your Website into a Demand Generation Machine,” on September 9th.