11 Types of B2B Blog Content for when You Lose Your Inspiration

It’s not always easy to come up with consistently compelling, interesting blog content, especially when you don’t feel particularly motivated or inspired. It’s very easy for a blogger (especially one who writes frequently) to become disenchanted with blogging on a regular basis and to just get burnt out. If you know what we’re talking about, then you’re in luck! Today we’ve put together a post with 13 different types of blog content you can turn to when your inspiration starts to lag.

So, without further ado, on with the list!  

1. FAQ. For those of you who don’t know, FAQ stands for frequently asked questions, and these are a great source of interesting and relevant blog content. Every business has questions that their customers ask them on a regular basis, taking those questions and turning them into targeted blog posts is easy, and an excellent way to educate your readers.
2. Links. Here are Marqui, we do a weekly post (on Fridays for those of you aren’t aware) where we post a collection of links to content that we think our readers will find educational, interesting and informative.
3. Multi-media. Using an assortment of different types of media in your posts is a good way to keep your audience engaged, and a smart way to get inspired. When we’re stuck for ideas on blog posts, we head over to YouTube or Slideshare, and search presentations on our favorite topics and as of yet, we’ve never been unable to find a relevant, interesting video to analyze and share with our readers.  
4. Lists. A list post (like the one you’re reading right now) is relatively easy to put together and tends to be a popular choice for readers. These types of posts collect data on certain topics and collect it in one location making it easier for your readers to consume. “Top 10” style lists are particularly effective. 
5. Guest authors. Having guest bloggers write posts for you blog helps take the pressure off you, and keeps your blog content diverse. A one-dimensional blog is never as effective as a well-rounded one. 
6. Social media. There are a lot of tools out there you can use to monitor popular topics in social media. A good example of this is searching current trending topics on Twitter. Using tools like this to write about what’s popular at the moment can help you write posts that are timely and appeal to a large audience.
7. Analytics-based. If you find yourself in a blog post writing-rut, inspiration can certainly come from checking out your web analytics. Looking to see what posts were popular in the past can help you to come up with content for posts that you know your readers want to read! 
8. Industry news. The news items that are going on in your industry are an excellent source of ideas for blog posts. Writing about what’s going on in your industry keeps your blog current and shows that you’re up-to-date on industry-related information! 
9. A series. Now this still requires you to come up with an original idea in the first place (usually) but  once you come up with one a series can keep your in blog topics for quite a while, and, if your readers like the topic, they will most likely return to see how the series progresses. 
10. “How To.” These posts are the best way to inform your readers about industry best-practices and educate your readers on using different tools and business strategies for your industry and they are also hugely popular. 
11. Case Studies. Now we don’t recommend tooting your own horn on a regular basis, that can be boring (not to mention irrelevant for readers) but, posting about success stories that show what you can do for a customer and how a customer can be successful with your product is informative, when done in the right way. Make sure that you write with your readers in mind and highlight your customer’s pain points and their achievements, rather than your involvement in the process.

Posted by Amberlie Denny at September 23, 2010 8:15 AM

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