10 Marketing Posts to Help You Prepare for 2011

Dec. 30, 2010

Happy New Year This is one of our last posts for 2010 and since we've spent a lot of time over the last few weeks talking about the New Year and what changes and challenges it's going to bring to web marketing, we thought you might all find it helpful if we gathered together some of the posts we found most useful when preparing for 2011.

This post from the Webmaster SEO Tips blog gives a good analysis of how you can prepare your marketing strategy for 2011 including: finalizing your advertising and online strategies, optimizing your website, implement Google Analytics and organizing your online data.

This post which discusses 4 major marketing trends for 2011 (direct marketing, social metrics, shifts from tactical to strategic marketing, video marketing) has some strong statistics and insight into the challenges and opportunities these trends pose.

Mashable wrote this excellent post on their predictions for mobile marketing in 2011 and another one with their predictions for web development in the New Year.

The key areas that "internet marketers should concentrate on for 2011" is an important issue for many organizations with 2011 fast approaching. This post from the Marketing Pilgrim blog lists some of them including: choosing strategy over action, going back to the basics, spreading the wealth and re-evaluating the role of consultants.

For all of you product marketing and management professionals, this post from the Canadian Marketing Blog discusses the major trends facing product marketing and management for 2011.

This post from Steinar Knutsen's blog gives a detailed description on how you can plan SMART (specific, measurable, attainable, realistic, timely) goals for your marketing in 2011.

These posts barely scratch the surface of the ones available to help you wrap your mind around what online marketing will look like in 2011, but these are the ones that we found helpful and interesting, hopefully you do too!

Image by Amir K on Flickr.